Negotiation and the Laws of Persuasion

"Being adept at persuasion is often the missing key to success in the workplace and your personal life. If you give people what they want via the Six Laws of Persuasion, they’ll most likely return the favor. And when you recognize that you are being manipulated, you can call the other side on their tactics and counter with an appropriate strategy. This will lead to a more effective way of achieving the goals of all negotiating parties...

Persuasion is the ability to influence people’s thoughts and actions through specific strategies. To become adept at this skill, you must first understand some basic principles, called the Laws of Persuasion. These six laws by themselves are neither good nor bad, but describe how most people respond to certain circumstances.Psychologist Robert Cialdini wrote the seminal book on the Laws of Persuasion, titled Influence:The Psychology
of Persuasion, in which he discusses the prevalent methods of marketing...

Here are Cialdini’s Six Laws of Persuasion:

Law of Reciprocity
Human beings, in general, try to repay in kind what another person has provided to them....

Law of Commitment and Consistency
People like to be (or at least appear to be) consistent in their thoughts, feelings, and actions...

Law of Liking
When you like someone, or believe that they are “just like you,” you are more inclined to want to please them...

Law of Authority
This is the law that uses celebrity endorsements or “expert” testimonials...

Law of Scarcity
If you are not sure you want to buy something, the minute it becomes “the last one available” you tend to have second thoughts...

Law of Social Proof...
You think if others are engaging in a specific behavior, it must be the proper thing to do..."


Read more in this article by Edrie Greer from Bnet.com.